Practical guides for businesses and creators running local collabs — what to agree on, what to check, and what usually goes wrong.
For creators·8 min read
UGC is content a business posts on its own channels. Your audience is not part of the deal, which is exactly why it is the easiest way in. Here is what a first one looks like.
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For both sides·8 min read
Both are a creator making content about your business. Only one of them borrows an audience — and only one leaves you with files you can still use next spring.
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For creators·7 min read
Nobody is quitting their job over this. What it is instead: a few hours, a real place near you, and something you actually receive — written down before you start.
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For sharers·6 min read
No camera, no followers, nothing to post. Just a link you send to a few people — and something back from the business when one of them actually walks in. Including the part it will never pay you for.
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For sharers·6 min read
Every page on this is written for brands, telling them what to require of their ambassadors. Nobody answers the version an ordinary person actually asks before texting a link to four friends. Here it is — what the FTC and Canada's Competition Bureau really require, and what a platform can and cannot check.
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For businesses·7 min read
Every referral tool assumes you already have an online store, a POS you can plug into and a mailing list. A café has none of the three. Here is the version that runs on the one thing you already own: a phone at the counter.
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For businesses·7 min read
Follower count is the wrong first question. Here is what actually matters when a business with one location wants content that brings people through the door.
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For creators·8 min read
A spa with one location doesn't need 100,000 people. It needs 300 who live nearby. Here's how to be the easy yes — and what to check before you accept anything.
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For both sides·6 min read
Almost every barter deal that goes wrong went wrong for the same reason: nothing was written down. Five things to fix in advance, plus a checklist you can paste into a message.
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